* High class clientele (there to spend money)
* Foreign and British customers who love fashion
First Thoughts: - "Wooo, this is exciting. Oh that security guard is staring at my friend funny, not very nice :|"
- Layout of the shop was really interesting, hadn’t seen anything like that before!
- Target market seemed closed, no allowance for other clients.
- Strictly selling high and edgy fashion
- Various art decorations and installations to make fashion fascinating
- Staff seem laid back, not too much monitoring of us young students (we definitely do not look as though we are here to spend)
- Mixed designers on each floor. Selling all ready-to-wear fashion, jewellery, shoes, accessories, and a lovely cafe set out differently and selling good quality food.
- Shop floors aren't very busy, which gives you more time to look around and you feel less rushed
COMPARED TO OTHER STORES:
- Topshop - DSM does less advertising than Topshop which decreases the amount of publicity. However, the price range at DSM is much more extravagant and you are less likely to find a bargain here, unless its a major sale! DSM is smaller, and has less clothes on display, allowing a neater view to the customers eye.
- Selfridges - DSM, is much smaller, therefore the amount of customers they have on a daily basis is likely to be much less. DSM is less hectic, and is only selling high fashion pieces, (you wouldn't find office here selling shoes). Only the 'best' is showcased here. You might have similar clientele, i.e. the foreigner shopping in london, the student who is not going to buy anything but wants to look around, the celebrity, model, designer.
- Liberty - DSM is again much smaller than liberty, but the price range is very similar. They are likely to get the same clients as their clothing range is quite similar. However the display at DSM is much more interesting.
No comments:
Post a Comment