SELFRIDGES & Co

Fact: * Selfridges is a chain of high-end department stores in the United Kingdom.

* The flagship store is in London’s Oxford Street

* Second largest shop in the UK (after Harrods)

*  Opened on 15 March 1909.

First Thoughts: - “This place is soooooooooooooo busy. Ahhh, I couldn’t work here”

-   Massive store with thousands of people passing through it by the hour

-   Various designers being showcased. Good range of high end designers and low end brands.

-   Target market – foreigners, celebrities, teenagers, adults, business people
-   Wide range of products being sold; clothing, footwear & accessories, jewellery, cosmetics, perfumery, homewear. Literally everything!

-   Ground floor is extremely busy, but as you get to higher levels, less people are wandering around.

COMPARED TO OTHER STORES:

•  Urban Outfitters – Selfridges is a much bigger store, the range of products  and layout of the store are completely different. Selfridges do a lot of deals with celebrities (i.e. book signing & label launches), whereas Urban outfitters do almost no advertising and have no collaborations with artists or designers to make their store more exclusive. It isn't that likely that a Selfridges shopper would also be a Urban outfitters client.
• B Store – Again, Selfridges is extremely bigger, the amount of clientele they get daily could be the amount B store get in a month, clearly shown by its scale. You may find that Selfridges clients will shop here for more exclusive clothing.
• Dover Street Market –  As we established that Selfridges is the 2^nd largest shop, DSM is again a much smaller shop. They sell similar products, in terms of designers and the price range is very similar. DSM however, only sell high end pieces, whereas Selfridges has a wider range. You may find the Selfridges client also shopping at DSM for its high fashion ranges and the price tag that comes with it, that a Selfridges client would be able to pay for.